Over the next 2 years, Arsenal will collaborate with National Geographic Partners. They will create narrative content to highlight the tourism opportunities of the gunner club sponsor: Rwanda (Visit Rwanda).
National Geographic Partners, a joint venture between The Walt Disney Company and the non-profit scientific organization of the same name National Geographic Society, becomes an ally of Arsenal.
They will create stories using the photographic and narrative capabilities of National Geographic to tell Rwanda’s unique story to the global audience of National Geographic. It will be available on social and digital travel platforms.
We must remember that ‘Visit Rwuanda’ became the first sponsor of the sleeve of the Arsenal shirt. He signed the contract in May 2018.
Photographer Charlie Hamilton James and travel writer Heather Greenwood Davies visited Rwanda. It was last February. A trip that has helped them to create stories. And capture captivating images. They visited from the Kimiroko market in Kigali to the Nyungwe National Park.
“We are very excited to work with National Geographic Partners. To showcase the unique opportunities that Rwanda has to offer, “says gunner commercial director Peter Silverstone.
“For more than 130 years, National Geographic has inspired millions of people around the world. Through the innovative narration of the best and brightest scientists, explorers and photographers. This new partnership will provide the perfect platform to share the history of Rwanda and the incredible experiences offered by the country, “adds Silverstone.
While the director of tourism at RDB, Belise Kariza, explains that “Rwanda is one of the most beautiful countries in the world. And we are excited to share our history and our rich natural heritage with the global National Geographic community. “
We hope it “inspires more travelers and adventurers to consider Rwanda as their main tourist destination,” concludes Kariza.