Twitter’s announced plan to delete inactive accounts is on pause…for now.
Earlier in the week, Twitter said that it would next month begin removing inactive accounts from their platform. But the company then walked back on that promise because of an uproar, particularly from those who had deceased relatives with inactive accounts and wanted to have some way to maintain them. The company said it will come up with another plan soon. (Source: Engadget, BBC)
Why this is important for your business:
Rest assured, once Twitter comes up with a plan for memorializing certain accounts, the mass deletion plan will resume. While the closures will take place over several months, the goal behind the clean-up is for Twitter to be able to present more credible, accurate, and up-to-date information, rather than be filled with inactive accounts. The move may also make it more difficult for spammers to takeover accounts for their own personal gain. Accounts that haven’t been signed into for at least the last six months will be deemed inactive. Some business owners may complain about the loss of followers from this action. But in the end, Twitter’s move will increase the credibility of their platform and for those relying on Twitter to build their communities that’s a good thing.77