September 21, 2023


We Digest News to tell the Truth

Marriott International announces Marriott Bonvoy as new brand nameļ»æ

Marriott Bonvoy invites members to explore the world with its leading hotel portfolio
DUBAI, United Arab Emirates, January 16, 2019/ — Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands ā€“ Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) ā€“ and reflecting the unmatched benefits, single loyalty portfolio and experiences announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touchpoints, including on property, marketing and sales channels, digital, mobile and co-brand credit cards, bolstered by a multimillion-dollar global media campaign starting in late February.

ā€œMarriott Bonvoy marks an evolution in travel because it represents more than a loyalty program,ā€ said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. ā€œMarriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions.ā€

Linnartz continued, ā€œRepresented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic. Our 120 million members have access to the worldā€™s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.ā€

Beginning on February 13, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points. In addition. In addition to accessing locally relevant sights and excursions, such as hiking into glacial Patagonia, desert treks on camelback in Morocco or cruising to Vietnamā€™s timeless floating villages, members can indulge in once-in-a-lifetime experiences like cooking alongside renowned chefs Daniel Boulud and Eric Ripert, or honing football skills in a master class with Hall of Fame wide receiver Jerry Rice.

Throughout 2019, Marriott will bring Marriott Bonvoy to life with a series of experiential events for members taking advantage of the companyā€™s marketing partnerships with iconic brands including the NCAA and the FIA Formula Oneā„¢ World Champions, Mercedes-AMG Petronas Motorsport, as well as through sponsorships such as the OscarsĀ®, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens and The PGA Tour World Golf Championships-Mexico Championship.

On August 18, 2018, Marriott launched one loyalty program with unified benefits under its three legacy loyalty brands — Marriott Rewards, The Ritz-Carlton Rewards and SPG.Ā  On February 13, the combined program completes its integration under one name, Marriott Bonvoy.

With Marriott Bonvoy,Ā members will have access to Marriottā€™s portfolio of diverse brandsĀ including the largest collection of lifestyle and luxury properties. Whether it is sun-soaked overwater bungalows atĀ TheĀ St. Regis Maldives Vommuli Resort, mountain-side resorts nestled against ski slopes likeĀ at TheĀ Westin Resort and Spa Whistler, beachfront properties hugging pristine sands like at TheĀ Ritz-Carlton,Ā Bali, to iconic urban towers offering panoramic views like at the JW Marriott MarquisĀ HotelĀ Dubai, or former palatial residences likeĀ TheĀ Gritti Palace, a Luxury Collection Hotel (Venice); Marriott Bonvoy provides members an unparalleled offering of experiences together with the opportunity to earn desirable member benefits.

Since Marriott introduced the unified loyalty benefits under Marriott Rewards, The Ritz-Carlton Rewards and SPG last August, members have been able to seamlessly book stays and earn and redeem points across the entire portfolio and achieve Elite status faster with new Elite tiers. Members now earn on average 20 percent more points per dollar spent.

The launch of Marriott Bonvoy will introduce two new names for previous Elite status tier names:Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights.Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top Elite status tier recognizes members who surpass 100 nights and more than $20,000 in spend annually. These members enjoy the highest level of personalization with a dedicated ambassador to help plan their travel and cater to their needs one-on-one.Ā 
Marriott Bonvoy will usher in a new mobile experience. Members using either the SPG or The Ritz-Carlton Rewards apps are encouraged to download the current Marriott app now which will automatically update to become the Marriott Bonvoy app on February 13. The SPG and The Ritz-Carlton Rewards apps will be deactivated on that date.
Print Friendly, PDF & Email

2 thoughts on “Marriott International announces Marriott Bonvoy as new brand nameļ»æ

  1. hello there and thanks in your information ā€“ Iā€™ve certainly picked up something new from right here. I did however expertise several technical points the usage of this website, as I experienced to reload the site many times previous to I may just get it to load correctly. I were thinking about if your web hosting is OK? Now not that I’m complaining, however sluggish loading cases instances will sometimes affect your placement in google and could injury your quality rating if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am including this RSS to my email and could look out for a lot extra of your respective interesting content. Ensure that you replace this again soon..

  2. Hey very nice blog!! Man .. Excellent .. Amazing .. I’ll bookmark your website and take the feeds alsoā€¦I’m satisfied to search out numerous helpful information right here in the post, we want develop extra techniques on this regard, thanks for sharing. . . . . .

Leave a Reply

TOPAFRICANEWS.COM Ā© All rights reserved.