The association Share Africa unveils the five winners of the second edition of “Africa Fashion Up”, a program entirely dedicated to high-end African fashion that will conclude with a fashion show and a gala dinner, organized at the Hotel Salomon de Rothschild in Paris, on September 16, 2022. The winners will also benefit from a coaching program in the fashion capital and training.
At the initiative of Valerie Ka, international model, Africa Fashion Up is both a training program, support and coaching for young designers but also a major Parisian event dedicated to contemporary African fashion. Its objective is to highlight and encourage the burgeoning African fashion.
The five winners of the 2022 edition represent all regions of the continent. One of them will be chosen as the overall winner, who will be awarded the Designer Africa Fashion Up 2022 prize after the fashion show on September 16th:
● Muyishime Edi Patrick, Rwandan designer;
● Fernandez Ibrahim, Ivorian designer;
● Jean-Cédric Sow, representing the Congolese creator diaspora established in Germany ;
● Mina Binebine, Moroccan designer;
● Jacques Bam, South African designer.
On June 28, the five designers were selected from a hundred candidates by the jury composed of Emmanuel Beguinot, Senior Designer Runway and Pre-Collection at Balenciaga; Christine d’Ornano, DGA of Sisley; Alix Morabito, Special Project Director and Trade Marketing of Galeries Lafayette; Alexander Werz, Executive Director of the Karla Otto agency; Roberta Annan, Founder of the African Fashion Foundation (AFF) & Impact Fund For African Creatives (IFFAC); Vanessa Moungar, Director of Inclusion & Diversity at LVMH; Annick Lejeune, Head of Marketing & General Management at L’Oréal Professionnel; Marie Jeanne Serbin-Thomas, General Manager of Brune Magazine; Pierre Alexandre Mpele, General Manager of GQ magazine; Constança Costes, representative of the Beaumarly Group; Valérie Berdah-Levy, Director of Istituto Marangoni.
They will be immersed in the world’s fashion capital: they will exchange and share best practices during master classes given by Balenciaga, they will discover major institutions such as Sisley and Galeries Lafayette and finally they will take part in a conference in partnership with the Master Marketing New Luxury and Art of Living of Sciences Po. In addition, the haute-couture house Balenciaga will offer them personalized support for 4 months as part of a mentoring program. Specialized management training will also be provided by the HEC Paris business school.
On the evening of Friday, September 16, the five winners will be invited to present the creations of their choice at an exceptional fashion show organized at the Hôtel Salomon de Rothschild, alongside two internationally recognized designers, namely haute couture designer Clarisse Hieraix and Emmanuel Okoro, named Africa Fashion Up 2021 Designer.
“We are proud to have such talented designers from the continent and its diaspora. The selected winners will represent in Paris the effervescence and creativity of Africa while benefiting from an immersion and high-level support with our prestigious partners” adds Valerie Ka, international model and founder of Share Africa, responsible for the Africa Fashion Up program.