fleetenergies appoints Rafaela Borges as Growth Marketer
Rafaela Borges’s task will be to support the growth of the company, which specialises in processing data concerning fuel consumption, the energy costs of fleets of vehicles, and the reduction of the carbon footprint.
In order to achieve the ambitious development objectives that it has fixed for itself against a background of rising energy costs, CO2 regulation and companies’ aiming to achieve carbon neutrality, fleetenergies has announced that Rafaela Borges has been recruited to fill the post of Growth Marketer. It will be her job to deal with the increased visibility of technology and and of the value proposition of the company so as to identify and make use of business opportunities throughout the world. In particular, she will help to provide fleetenergies with greater visibility on digital channels.
Rafaela Borges is a graduate of the University of the Arts London and the Universidade Anhembi Morumbi (São Paulo), and, for over 12 years, has specialised in marketing, with extensive international experience in digital strategy, project management, creative marketing and the media. For the last four years, she has worked in the B2B energy sector.
“Rafaela’s arrival marks a major and ambitious turning point for fleetenergies. The company is now structured to be able to deal with clients of all sizes, across the globe, working in many different sectors and on a wide variety of subjects, thereby making us a partner with high added value for a great many players.” Éric Elkaim, CEO and founder, fleetenergies
Founded in 2009 by Éric Elkaim, fleetenergies is a company that specialises in reducing energy costs and the environmental footprint. Drawing on 12 years of R&D and millions of pieces of data processed daily, it has developed a patented technology that makes it possible to take precise, real-time measurements of vehicles’ fuel consumption, CO2 and NOx. As a cleantech expert for the European Commission, fleetenergies provides those involved in transportation, construction and refuse collection with savings – both environmentally and financially – by reducing energy consumption by 12% to 30%. With over 30,000 fuel tanks and engines monitored every day, the company, which is present in many countries, has high objectives in terms of development and recruitment in the coming year.