The Asian Banker recognized iGCB and Co-operative Bank of Kenya for the Digital Engagement Platform for Best Omni-Channel Technology Implementation
DUBAI, UAE, December 15, 2023 / — Intellect Global Consumer Banking (iGCB), the consumer banking arm of Intellect Design Arena Limited, recently announced that it has been named a winner in the prestigious ‘The Asian Banker Global Middle East and Africa Awards 2023’ along with its client Co-operative Bank of Kenya. iGCB and the bank were recognised for delivering superior customer experience to the bank’s 8 Million+ customers.
iGCB’s Digital Engagement Platform enables banks to create a signature banking experience for Retail, SME and corporate customers across acquisition, engagement and retention. The omnichannel platform built on eMACH.ai (Events, Microservices, API, Cloud, Headless and AI) enabled the bank to:
Improve their wallet share by 20%
Increase their net promoter score by 21%
Reduce the cost of acquisition with fully digital customer onboarding. Co-operative Bank of Kenya is the first to introduce a fully AI and ML based customer onboarding journey in Kenya
Enhance customer engagement. An average customer spends 10 minutes on their mobile app
Improve customer loyalty and wallet share
Launch new products on Mobile banking and App quickly
The Asian Banker said, “The winning institution implemented a new platform that enabled AI-based customer onboarding within three minutes, as well as omnichannel experience with customised offers.
This improved the bank’s wallet share by 20%. Product holding per customer increased by 80% while the cost of ownership dropped by 60%. The time to launch a new product was reduced from four months to two weeks, and the service fulfilment steps for customers was reduced by 50%, resulting in improved engagement. For these achievements, the award for Best Omnichannel Technology Implementation goes to Co-operative Bank of Kenya and Intellect Global Consumer Banking”
Charles Washika, Director ICT and Innovation, Co-operative Bank of Kenya, says, “I thank Asian Banker for recognizing us and our customers for trusting us in this journey of digital transformation. Co-operative Bank of Kenya is on a high growth trajectory with an aim to provide a best-in-class customer experience. We are proud to have worked with iGCB which understands our goals and goes above and beyond.”
Rajesh Saxena, CEO, Global Consumer Banking (iGCB), Intellect Design Arena, says, “iGCB’s Digital Engagement Platform is built on eMACH.ai, making it the most comprehensive engagement banking platform with the flexibility to buy or build, integrate with third parties and leverage open finance use cases. It is an honour to be recognized as winners along with our client Co-operative Bank of Kenya by Asian Banker. We are grateful to the distinguished panel of judges for acknowledging our endeavors, as we continue our commitment to delivering pioneering solutions to our clients.”