July 15, 2024

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Hennessy and Mitchell & Ness Unveil Exclusive Capsule Collection Celebrating Basketball Culture and Style

 Limited Edition Drop: Iconic Varsity-Inspired Fashion Meets Timeless NBA Spirit

Friday, 21st June 2024- Hennessy in collaboration with Mitchell & Ness have released a stunning limited-edition capsule collection celebrating their enduring love for basketball culture both on and off the court. This collection epitomizes Hennessy’s commitment to cultural innovation and the NBA’s timeless spirit, following their successful global marketing partnership.

Drawing inspiration from nostalgic varsity designs, this exclusive collection honors the vibrant energy of fan culture and previous iconic releases. Featuring the signature Mitchell & Ness style that merges sports with nostalgia, the collection boasts six standout pieces: a satin jacket, shorts, a jersey, a belt bag, a black tee, and a hoodie. Each piece is designed in sleek shades of grey accented with striking lime green trim, embodying both sophistication and bold creativity.

The Hennessy x Mitchell & Ness collection is a testament to both brands’ dedication to quality and cultural impact. It stands as a celebration of basketball’s influence on fashion and streetwear, making it a coveted addition to any wardrobe.

Laurent Boillot, President and CEO of Hennessy, expressed his enthusiasm: “We’re thrilled to launch this collection with Mitchell & Ness. Our shared passion for basketball culture is evident in every design detail. This collection, along with our limited-edition bottles of VS and VSOP, symbolizes our ongoing partnership with the NBA, capturing the excitement that the league brings both on and off the court.”

Echoing this sentiment, Eli Kumekpor, CEO of Mitchell & Ness, added: “Continuing our partnership with Hennessy reunites two brands rich in heritage and cultural significance. This collaboration celebrates our legacies and our commitment to timeless craftsmanship and excellence.”

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