Rwanda on the Rise: Showcasing Trade Potential at Taste of Rwanda and World Coffee Innovation Summit in the UK
Following the success of the UK-Rwanda Business Forum in January 2024, interest in deepening trade relations between Rwanda and the UK has grown. In response, the Rwanda Development Board (RDB), in collaboration with the National Agricultural Export Development Board (NAEB), the High Commission of Rwanda in the UK, and the British High Commission in Kigali, organized the Taste of Rwanda event and participated in the World Coffee Innovation Summit in London from October 15-17, 2024.
The events, hosted at the Law Society and ExCeL London, aimed to promote Rwandan products, including coffee, tea, and horticultural goods, and strengthen trade ties between Rwandan exporters and UK importers. They provided a platform for business-to-business networking, fostering potential partnerships, and exploring new opportunities for trade and investment in both markets.
Rwanda’s participation aims to establish business connections between Rwandan suppliers and UK buyers, identify new opportunities to boost Rwandan exports to the UK and promote Rwanda’s key sectors for investment, including agriculture, processing, and manufacturing, through networking events and business meetings.
Moreover, the participation aims to guide UK export regulations and Rwanda’s business environment, while also exploring sustainable growth opportunities in line with Rwanda’s development goals and UK sustainability commitments.
Rwanda’s trade mission consisted of 20 exporters from sectors such as coffee, tea, chili, honey, fruits, and vegetables. The events attracted 45 British companies, providing a platform to showcase Rwandan products, close business deals, and foster future partnerships.
The expected outcomes include increased market access for Rwandan goods in the UK, new business partnerships, valuable market insights, enhanced brand visibility, increased sales orders, and long-term contracts from UK buyers.
These events reflect Rwanda’s continued commitment to boosting exports and strengthening trade relations with international partners.
