Share Africa announces the sponsors of the second edition of “Africa Fashion Up”, which will be launched at the Hotel Salomon de Rothschild by a fashion show and a gala dinner on September 16, 2022 in Paris. This initiative which will allow 5 young African designers to present several pieces of their collection. Among the partners of this 2022 edition of “Africa Fashion Up” will be Balenciaga, Galeries Lafayette, Sisley, Africa Fashion Foundation (AFF) and HEC Paris. France Médias Monde, Brut, Trace, 35°Nord and Karla Otto will also support Africa Fashion Up.
At the initiative of Valerie Ka, international model, Africa Fashion Up is the first major Parisian event dedicated to contemporary African fashion in France, whose goal is to recognize and encourage a burgeoning African fashion.
Still unknown to the general public, African fashion is increasingly dynamic. Its growing influence is revealed by the emergence and positioning of several African houses on an international scale and in the adoption of its codes by brands and designers around the world.
For this second edition, prestigious sponsors will accompany the event and will therefore integrate the selection committee of the competition, among them: the great haute-couture house Balenciaga, the luxury cosmetics brand Sisley, the department stores Galeries Lafayette, the Africa Fashion Foundation (AFF), the fashion school Istituto Marangoni, the men’s magazine GQ by Conde Nast, the Diversity & Inclusion Officer LVMH, the brand creation agency specializing in fashion, design and beauty Karla Otto among others, the restaurant and club group Beaumarly, the women’s magazine Brune Magazine.
Also associated with the event are the business school HEC Paris, and the media groups France Médias Monde, Brut, Trace and finally 35°Nord, the communication and press relations agency focused on Africa.
The 5 winners selected by a jury of international experts will benefit from a week’s immersion behind the scenes of the fashion capital of the world, Paris. All of them will benefit from a complete accompaniment: during a 2-day stay, the BALENCIAGA haute couture house will open its doors to give them advice and encouragement. They will have the opportunity to participate in masterclasses, to visit the BALENCIAGA workshop, and to meet with fashion world referents. In addition, the winners will have access to a management training delivered by the HEC business school and will actively participate in a 4-month mentoring program with Balanciaga. Their collection will be displayed and sold on an international website.
“One of Balenciaga’s missions is to promote creativity and support all talents wherever they come from. Being a partner of Share Africa – Africa Fashion Up gives Balenciaga the opportunity to accompany designers from the African continent in the development of their brand. This commitment demonstrates our desire to offer more visibility to diverse fashion that will have a significant impact on the industry and beyond.” Underlines Cédric Charbit, CEO of Balenciaga
“We are proud to count among our sponsors such prestigious names. This edition promises to be rich in creation and collaboration. We hope, through these partnerships, to make our show a vector of development and visibility for African fashion and the raw talents we support through Africa Fashion Up.” adds Valerie Ka, international model and founder of Share Africa, responsible for the Africa Fashion Up program.
For more information, please visit the event page below
About Share Africa
SHARE AFRICA is a platform of actions and projects that aims to highlight the young, creative, innovative and green Africa by encouraging those who undertake and create in Africa.