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Basketball Africa League to Host Innovation Summit in Conjunction with The Playoffs and Finals in Kigali

KIGALI, Rwanda, May 18, 2023/ — The Basketball Africa League (BAL) will host its 2023 Innovation Summit in conjunction with the Playoffs and Finals taking place from May 20 – 27 at BK Arena in Kigali.
The league’s flagship event will take place on May 25 at the Kigali Marriott hotel and will focus on The Intersection of Sports, Tech & Entertainment. This second edition will also explore the opportunities and potential of the creative and tech sectors across the African continent.
“The overarching goal of our league is to build a robust sports business industry and an economic growth engine around basketball. The confluence of sport, tech and entertainment will provide a platform for the continent’s leaders to inspire our Africa youth” said BAL President Amadou Gallo Fall.  “This summit will help understand the dynamics, map market trends, and unlock opportunities in the sports business industry.”
Leaders from business, tech, sports and entertainment will discuss among other trends and dynamics, the role technology plays in the continued development of global basketball fandom. The summit will also focus on how to build a strong talent pipeline and its strategies for recruiting and developing young athletes.
The BAL will be the platform to convene thought leaders from these interconnected industries, to further the conversation on the proliferation of the tech, sports, and entertainment industries. 
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